Outlets are becoming increasingly popular among consumers, although they still arouse mixed feelings. For some, they are a true shopping paradise, full of bargains and branded clothing at great prices. For others, they are still places about which they have some doubts – they fear lower quality of the goods, lack of possibility of complaints or uncertain origin of the product. In practice, however, most of these fears are not confirmed, and outlets are becoming an increasingly appreciated way of shopping wisely and saving money.
What is an outlet really?
An outlet store is a place where original branded products are sold, mainly from end of collections, production surpluses and warehouse stocks. Clothes and accessories that have not found buyers in regular chain stores end up here, although they are completely new and of full value. Contrary to popular myths, these are not damaged, worn or destroyed items. These are often products of the same quality as in regular boutiques, but available at a much lower price.
Price – the biggest advantage of outlets
The most obvious and tempting advantage of outlets is the much lower prices. Discounts can reach up to 70%, and sometimes you can find offers where the product costs only 10% of the original value. Of course, most often these are not models from the latest collection, but classics and products from last season, which still look stylish and fashionable. Thanks to this, you can build a quality wardrobe without overburdening your budget.
Product quality – a myth debunked
One of the most common myths that exists around outlets is the belief that the things offered there are of lower quality. Meanwhile, most clothes end up there not because of defects, but for logistical or marketing reasons. What’s more, these products often come from the same production lines as models offered in regular stores. If defects appear, they are usually minor issues, such as a missing button, a seam rip or a crease – anything that can be quickly fixed.
Complaints – what is the situation in outlets?
Many customers give up shopping at outlets for fear of not being able to return or make a complaint. Indeed, the return policy may vary depending on the store. Some outlets do not accept returns and complaints, but then they are obliged to inform the customer about this by displaying a clear notice in a visible place.
In the absence of such information, the consumer has the right to make a complaint on generally accepted principles. The condition is that the product does not show signs of use, is complete and has a tag. It is a good idea to keep the receipt, and it is best to read the store’s regulations before making a purchase.
Location of outlets
Outlet stores are most often located on the outskirts of cities – where rents are lower, which allows stores to maintain attractive prices and minimize fixed costs. However, premium outlets are becoming more and more common, locating their branches in prestigious locations in cities – in shopping malls or on main streets, where they are visited by a clientele with greater purchasing power.
Regardless of the location, the key factors are the quality of service, a clear layout of the store and a well-selected assortment that meets the needs of local customers.
What is worth buying in outlets?
In outlets, it is worth investing primarily in classic wardrobe elements: white shirts, simple jeans, well-tailored blazers, beige trench coats or black ankle boots. These are timeless clothes that never go out of fashion and are a great complement to any wardrobe. At outlet prices, you can afford higher quality materials or better workmanship, which will ensure that the clothes last longer.
It is also worth looking for opportunities for accessories: leather belts, handbags, scarves, sunglasses or wallets – such accessories at a good price can change even the simplest styling.
Wide selection and rotation of assortment
Outlets offer a very wide selection of clothes and accessories – for women, men and children. These types of stores regularly refresh their assortment, so each visit can end with a new discovery. Although the full size range is not always available, stores try to provide a variety of styles and sizes, so that everyone can find something for themselves.
For customers who like to “hunt for bargains” this is an additional advantage. Each visit can bring a fashion find that we will no longer find in regular stores.
Who are outlets for?
Outlets are an ideal place for people who approach fashion and finances consciously. These are consumers who do not want to overpay, but expect quality and style. On the other hand, it is also a great option for those who do not chase novelties, but choose classic and universal styles. Online outlets are also very popular, which allow for comfortable shopping from home with access to a wide selection of brands from around the world.
Summary
An outlet store is a place where you can combine the pleasure of shopping with sensible money management. It is an option for both fashion lovers and people looking for quality at a good price. Although some concerns about outlets may have their basis, in most cases they are exaggerated or completely unjustified.
Instead of avoiding an outlet, it is worth giving it a chance and seeing for yourself that shopping there can be not only beneficial, but also satisfying. All you need is a moment of patience, an eye for detail and a bit of luck to find real fashion gems.